Business & Branding

These customer service strategies use empathy, humor and personal touches to turn everyday interactions into long-term customer loyalty.

Learn how adopting a circular economy mindset can boost profits, reduce waste and build customer loyalty through sustainable growth.

Learn expert-backed strategies to modernize your brand’s look, strengthen identity loyalty and stay relevant in today’s digital landscape.

Discover how Stephanie Macleod, the most decorated woman in Scotch, preserves legacy while bringing innovation to her work.

The COVID-19 pandemic dramatically upended workplace dynamics. It suddenly made the majority of global workers go remote. Even as the immediate threat of the virus has receded, remote work trends remain. Cut to today, and over 80% of US employees are working either entirely remotely or in a hybrid setup. However, there’s something else besides […]

When you think of upgrading your team’s abilities, what comes to mind first? Assigning them more educational courses to study? Maybe increasing feedback to improve their project performance? Far too often, business leaders think of upgrading their corporate ecosystem with hard skills—those that are quantifiable—instead of soft skills, such as empathy or active listening.  But […]

What you’ll learn: Discover why some companies are seeking celebrity brand partnerships and the possible risks in this arrangement. Plus, get a few considerations before getting started.   Celebrity brand partnerships have evolved from simple endorsements to deep business collaborations. These can have many benefits, from boosting visibility to enhanced media coverage to building consumer trust. […]

There’s a reason your kid is so attracted to that Frosted Flakes box—and it has a lot to do with the cool tiger, not just the sugary flakes. Mascots have long had their place in advertising, marketing and brand recognition. But, they are regaining popularity, as some brands seek to have a bit more fun with […]

Discover how Nobel Prize-winning economists reveal innovation’s roots in history—and why learning from the past drives future growth.

The idea of a personal brand in marketing is nothing new. Taylor Swift. Orville Redenbacher. Oprah Winfrey. These are all names that immediately evoke a product, a sentiment, an experience. Yet the strategy of applying one’s personal attributes to a business isn’t just for music, popcorn and media moguls. In fact, experts say every business […]